watches

A watch that tries to slow things down

Time is a fast depleting commodity, especially in the corporate world. Corvin Lask, and Chris Noerskau have founded ‘Slow Watches’, a watch company with a unique design. Slow watches have no minute arm or ticking sound, but a single arm on a 24 point dial. The idea is to destroy the idea that “every second counts” and instead, remind the wearer to slow down and look at the bigger picture. The business itself is run in a slow manner, away from retailers and industry fairs, selling only online. John Sean Doyle, a professor of positive psychology at North Carolina State University endorses the product, claiming that slow watches are a brilliant way to remind the body to dial itself back and enjoy time.

Read an excerpt of the article written by Jake Cigainero:

PARIS — No minute hand, no ticking second hand to sound the constant passing of time, and no declarative logo to mark the wearer. Just a single hand on a 24-hour dial points to the time on the modern, minimalist, Swiss-made Slow watch. Making just one full rotation every 24 hours, the solitary hand moving at half the speed of a regular analog timepiece is intended to serve as a reminder to the wearer to slow down. With 12 noon in the standard position, and the midnight hour directly south on the round watch face, each tick mark between the hours indicates a quarter hour. Creating Slow was a way for Corvin Lask and Christopher Noerskau, the company’s founders, to take control of their own time. Before introducing the watch, Mr. Lask worked in digital marketing and Mr. Noerskau in brand management and licensing for Puma. ...read more