We're a group of counsellors who make you work hard and pack a serious punch

Our clients know it’s not anyone else’s responsibility but theirs to succeed in the college and university admissions process. They also know doing it alone isn’t realistic; after all, they are applying to colleges abroad for the first time. That’s where we come in. We create a close bond and get to know you well. Our team of college admissions counselors work with you to take ownership of the process, develop intellectual curiosity, train you to highlight your uniqueness in applications, and prepare you for a lifetime of learning.


Arjun started EdBrand in 2003. As a mentor to high school and college students Arjun supports his clients take ownership of their academic and extra-curricular goals and thus be ready to get the best out of their college experience. Other than offering one-on-one counseling sessions to students, Arjun has designed trans-disciplinary programs centered on urbanism, social entrepreneurship and ecological stewardship set in New Delhi, Kolkata and Auroville (Pondicherry). Arjun also develops, oversees and constantly improves on the skills of the excellent coaches who work in New Delhi and Singapore. 

Sonia works one-on-one with high school students to identify their strengths and their right-fit college. While guiding students through the application process Sonia helps them explore their options using Edbrand’s wealth of resources. Sonia has studied Computer Science at Carnegie Mellon University and has a Bachelor’s degree from Smith College. She has worked at Oracle Corporation, IBM and AT&T in the US. As a lover of languages she has taught German at the Max Mueller Bhawan, New Delhi and is interested in travelling off the beaten path.


Gautam helps teach students writing--writing beyond just applications. He helps students hone their prose, so they can wield better writings in the college classroom. He also has several videos online on good writing, videos that students can access when they join EdBrand. He also launched EdBrand's fellowship program, which brings back students from top U.S. colleges to work with EdBrand for a few months. Gautam has studied Applied Mathematics at Harvard College and graduated in 2013 and was the Associate Managing Editor of the Harvard Crimson. 



Shantanu Garg is a recent graduate of Claremont McKenna College (CMC), who majored in Philosophy, Politics and Economics (PPE) with a Leadership Sequence. Before joining EdBrand, Shantanu worked for Cornerstone Research, a litigation consulting firm in the US. He has also had different work experiences in the not for profit sector and the business start-up world. 

Using these diverse experiences, Shantanu helps students reflect on the different questions that confront them during their application process. Such questions usually pertain to college fit, academic choices, post college plans and essay writing. Shantanu hopes to be a resource and a guide for his students, ensuring a more fulfilling college experience for them. 



Radha Sarkar graduated with a B.A. from Princeton University, with high honours, where she studied political science and Latin American studies. She subsequently earned an MSc, with distinction, in comparative politics at the London School of Economics. Radha's research in politics has been published in academic journals and she has extensive experience working with young people as a tutor, mentor, and program coordinator. At EdBrand, she helps students develop their writing skills.


Amar Sarkar graduated from the University of Oxford in 2013 with a master's degree (distinction) in experimental psychology and cognitive neuroscience. Since then he has been a researcher in the Cohen Kadosh group at Oxford, studying electrical brain stimulation and hormones. Prior to that, he graduated Phi Beta Kappa from Grinnell College, Iowa. He has published his research in academic journals and is currently working towards PhD applications. He has extensive experience in working with high-school and undergraduate students. At EdBrand, he works with students on their essay writing.   

Divya Balaji graduated BS from Yale University, where she studied Ecology and Evolutionary Biology and was one of the recipients of the selective Yale Global Health Fellowship. Divya has worked extensively in the field of gender, health and public policy in Tanzania as well as in India and is the first author of two international peer-reviewed publications. 

Before joining EdBrand, Divya was a Senior Consultant for the Delhi Commission for Women, Government of Delhi. Divya hopes to work with students at EdBrand to help them think of social change and community service and develop their data analysis and writing skills.