We're a group of counsellors who make you work hard and pack a serious punch

Our clients know it’s not anyone else’s responsibility but theirs to succeed in the college and university admissions process. They also know doing it alone isn’t realistic; after all, they are applying to colleges abroad for the first time. That’s where we come in. We create a close bond and get to know you well. Our team of college admissions counselors work with you to take ownership of the process, develop intellectual curiosity, train you to highlight your uniqueness in applications, and prepare you for a lifetime of learning.


Arjun Seth started EdBrand in 1997. As a mentor to high school and college students Arjun supports his clients take ownership of their academic and extra-curricular goals and thus be ready to get the best out of their college experience. He has visited over 200 colleges in the US and several others in Europe and South East Asia. He readily shares insights about right-fit with families and loves connecting high-school students with those in college. Other than offering one-on-one counseling sessions to students, Arjun has designed trans-disciplinary programs centered on urbanism, social entrepreneurship and ecological stewardship set in New Delhi, Kolkata and Auroville (Pondicherry). Arjun also develops, oversees and constantly improves on the skills of the excellent coaches who work in New Delhi and Singapore. 

Sonia works one-on-one with high school students to identify their strengths and their right-fit college. While guiding students through the application process Sonia helps them explore their options using Edbrand’s wealth of resources. Sonia has studied Computer Science at Carnegie Mellon University and has a Bachelor’s degree from Smith College. She has worked at Oracle Corporation, IBM and AT&T in the US. As a lover of languages she has taught German at the Max Mueller Bhawan, New Delhi and is interested in travelling off the beaten path.


Gautam helps teach students writing--writing beyond just applications. He helps students hone their prose, so they can wield better writings in the college classroom. He also has several videos online on good writing, videos that students can access when they join EdBrand. He also launched EdBrand's fellowship program, which brings back students from top U.S. colleges to work with EdBrand for a few months. Gautam has studied Applied Mathematics at Harvard College and graduated in 2013 and was the Associate Managing Editor of the Harvard Crimson. 


Rajat completed the Mathematics (Honours) programme from St. Stephen's College in 2015. Ever since then, he has been working closely with our students on a variety of things from mentoring students on writing to developing curriculum for them to delve into their academic passions. Over his time at EdBrand, his drive to provide alternative learning routes for students with an emphasis on real-world experiences and project-based learning has led him to work with our juniors and seniors to achieve defined learning outcomes in their fields of interest.


Shantanu Garg is a recent graduate of Claremont McKenna College (CMC), who majored in Philosophy, Politics and Economics (PPE) with a Leadership Sequence. Before joining EdBrand, Shantanu worked for Cornerstone Research, a litigation consulting firm in the US. He has also had different work experiences in the not for profit sector and the business start-up world. 

Using these diverse experiences, Shantanu helps students reflect on the different questions that confront them during their application process. Such questions usually pertain to college fit, academic choices, post college plans and essay writing. Shantanu hopes to be a resource and a guide for his students, ensuring a more fulfilling college experience for them. 


Having pursued Economics (Hons.) from Hans Raj College, Regina Chozah turned her attention after college towards driving student success at EdBrand. Informed by her love for literature, her knack for narrowing down on impactful experiences and helping students craft a unique personal brand, Regina has been a valuable asset to our team. With her interest in policy analysis and in studying decision-making, she has mentored students in their investigations into Economics, Psychology and other social sciences.