We're a group of counsellors who make you work hard and pack a serious punch

Our clients know it’s not anyone else’s responsibility but theirs to succeed in the college and university admissions process. They also know doing it alone isn’t realistic; after all, they are applying to colleges abroad for the first time. That’s where we come in. We create a close bond and get to know you well. Our team of college admissions counselors work with you to take ownership of the process, develop intellectual curiosity, train you to highlight your uniqueness in applications, and prepare you for a lifetime of learning.


Arjun Seth started EdBrand in 1997. As a mentor to high school and college students Arjun supports his clients take ownership of their academic and extra-curricular goals and thus be ready to get the best out of their college experience. He has visited over 200 colleges in the US and several others in Europe and South East Asia. He readily shares insights about right-fit with families and loves connecting high-school students with those in college. Other than offering one-on-one counseling sessions to students, Arjun has designed trans-disciplinary programs centered on urbanism, social entrepreneurship and ecological stewardship set in New Delhi, Kolkata and Auroville (Pondicherry). Arjun also develops, oversees and constantly improves on the skills of the excellent coaches who work in New Delhi. 

Sonia works one-on-one with high school students to identify their strengths and their right-fit college. While guiding students through the application process Sonia helps them explore their options using Edbrand’s wealth of resources. Sonia has studied Computer Science at Carnegie Mellon University and has a Bachelor’s degree from Smith College. She has worked at Oracle Corporation, IBM and AT&T in the US. As a lover of languages she has taught German at the Max Mueller Bhawan, New Delhi and is interested in travelling off the beaten path.


Shantanu Garg is a recent graduate of Claremont McKenna College (CMC), who majored in Philosophy, Politics and Economics (PPE) with a Leadership Sequence. Before joining EdBrand, Shantanu worked for Cornerstone Research, a litigation consulting firm in the US. He has also had different work experiences in the not for profit sector and the business start-up world. 

Using these diverse experiences, Shantanu helps students reflect on the different questions that confront them during their application process. Such questions usually pertain to college fit, academic choices, post college plans and essay writing. Shantanu hopes to be a resource and a guide for his students, ensuring a more fulfilling college experience for them. 

Nupur Goyal.jpg

Nupur Goyal spent twelve years working at colleges and universities in the United States (NYU, NYU Abu Dhabi, NYU Tandon School of Engineering, College of Wooster, and Virginia Tech) in various Student Affairs roles, involving Housing, Admissions, Academic Advising, Career Services, Study Abroad etc. 

Recently, she has taught graduate-level courses in the Higher Education and Student Affairs Master's program at NYU. She has a PhD. in Higher and Postsecondary Education from New York University and is currently working on publishing articles and books on topics related to international student development, student engagement, career development, leadership and mentorship. At Edbrand she is working as a mentor to students applying to graduate programs.


Avantika Kolluru graduated from Ashoka University with a major in Economics and a minor in International Relations. Her interests in sustainable living and community service have encouraged her to engage in a number of social initiatives at the university. As a trained vocalist, she is passionate about music and also dabbles in creative writing and art occasionally.

At Edbrand, Avantika helps students design projects to explore their diverse passions. By mentoring them on essay writing, she aims to give them the support required to be able to tell their stories well. She hopes to make the application process a fruitful experience for her students by nudging them to identify their goals, hone their skills, and grow into driven, responsible individuals.


Faaiza Noor Seyid graduated with an MSc in Development Studies from the London School of Economics, and received her BA in Political Science (Hons) from Lady Shri Ram College. Having an interest in international development, she has volunteered and consulted with organisations such as NITI Aayog, CIFF UK (The Children's Investment Fund Foundation), CRY and WWF, working on issues related to child protection and sustainable development.

At Edbrand, Faaiza works with students as a writing and project mentor, and hopes to use her knowledge and skills to inspire students to initiate change and make a positive impact in society.

Final Yashi.jpeg

Yashi Jain is an Associate Mentor at Edbrand, and specializes in writing. From helping students ideate for essays and projects, to curating events and workshops, she dabs in everything. She graduated in Literature from Ashoka University, set in a liberal arts curriculum. She also holds a B.A. in Indian Classical Music. Through her experiences in writing, editing, music, and dance, she helps students understand the importance of an interdisciplinary education.

Traveling extensively, she has found her home in the hills. If not at work, you will find her going around murals and museums in Delhi, smelling and running her fingers down old books, while on a constant search for that perfect coffee. Having found writing a most effective means of conveying throughout, she hopes to make better writers out of all her students.

Picture_Yuganshi (1).jpeg

Yuganshi Singh graduated from Ashoka University with a major in English and minor in History. Her combined interest in law and literature resulted in an undergraduate thesis where she looked at both these fields--something she hopes to continue exploring at different levels. Her desire to merge intellectual interests with real world impact has also led her to work with the Rotaract Club of Ashoka on various projects engaging with local communities.

At Edbrand, Yuganshi works as a writing and project mentor. By helping students write and hearing their stories, she hopes to encourage them to follow their passions while becoming sensitive, open-minded individuals who create meaningful change at college and beyond.

Aditi (1) cropped (1).png

Aditi Chandna graduated from Vassar College in May 2019 where she majored in Psychology and minored in Creative Writing. She was president of the South Asian Student's Alliance and an Intern at the ALANA Centre for racial minority students at Vassar. She is passionate about mental health awareness and innovative marketing and watches extensive makeup tutorials on youtube in her spare time.

At Edbrand, she works with students to come up with stories through which they can put their best foot forward and helps them on their journey as writers and critical thinkers.


Jayanti graduated from Ashoka University with an advanced major in Philosophy. She wrote her undergraduate thesis on the act of promising. Her interest in ethics is inclining her towards pursuing a career in law a few years down the line. Other than philosophy, she is a passionate football player and spectator. Jayanti loves to write and has experience as an editing intern at the Statesman as well as the peer tutoring program at her university. She hopes to write a fiction-fantasy novel someday.

At Edbrand, Jayanti assists students with their essays, hoping to bring out what they want to say in the most authentic way. She hopes that they will take to writing as a means to express themselves as it has really helped her communicate with and understand herself.



Ankita Sancheti Kumar graduated from the Wharton School, University of Pennsylvania with a degree in Finance in 2008. Since then she has worked in key strategy positions across companies within the retail industry, like Collective Brands (USA) and Future Group (India) for over 10 years. She is passionate about startups and has worked on 3 startups in the travel, fashion and retail space. She was the East India Chair for the Penn Alumni Interview Program and in her free time has informally mentored students wanting to apply to the IVY League colleges in the US to study over the years.

She is excited to come on board at Edbrand, Kolkata and consult students professionally. She hopes to guide students to develop their leadership skills through business, entrepreneurship and social initiatives.

Edbrand Ambassadors

Vedika Patwari, Anant Ahuja and Ketaki Madaan

Vedika Patwari, Anant Ahuja and Ketaki Madaan

One of our primary goals at Edbrand has been to engage deeply with our students to explore and discover their passions. Conversations have been the cornerstone of our mentoring work. We strongly believe that engaging conversations can be both fun and a fulfilling learning experience that can help discover our passions and interests.

Continuing with this philosophy, EdBrand Conversations seeks to provide a forum for such engaging discourse for all our students including alumni. We continue our conversations with passionate individuals who are cultivating/have cultivated their interests and are taking/ have taken engrossing journeys to self actualization. This we are doing with the hope that their stories and world-views can positively influence the rest of us and seek mentors from our ambassadors network.

Vedika Patwari, Princeton 2021 (CS major) - Watch episode

Ketaki Madaan, Pitzer College 2019 (Filmmaking major) - Watch episode

Anant Ahuja, UPenn (CEO & Co-Founder, Good Business Lab) - Watch episode