We're a group of counsellors who make you work hard and pack a serious punch

Our clients know it’s not anyone else’s responsibility but theirs to succeed in the college admissions process. They also know doing it alone isn’t realistic; after all, they are applying to colleges abroad for the first time. That’s where we come in. We create a close bond and get to know you well. Our team of highly motivated college admissions counselors work with you to take ownership of the process, develop intellectual curiosity, train you to highlight your uniqueness in applications, and prepare you for a lifetime of learning.

Arjun Seth started EdBrand in 1997. As a mentor to high school and college students Arjun supports his clients take ownership of their academic and extra-curricular goals and thus be ready to get the best out of their college experience. He has visited over 200 colleges in the US and several others in Canada, Europe and Asia. He readily shares insights about right-fit with families and loves connecting high-school students with those in college. Other than offering one-on-one counseling sessions to students, Arjun has designed trans-disciplinary programs centered on urbanism, social entrepreneurship and ecological stewardship set in New Delhi, Kolkata and Auroville (Pondicherry). Arjun also develops, oversees and constantly improves on the skills of the excellent coaches who work in cities in India and in Jakarta. 

Sonia Khanna works one-on-one with high school students to identify their strengths and their right-fit college. While guiding students through the application process Sonia helps them explore their options using Edbrand’s wealth of resources. Sonia has studied Computer Science at Carnegie Mellon University and has a Bachelor’s degree from Smith College. She has worked at Oracle Corporation, IBM and AT&T in the US. As a lover of languages she has taught German at the Max Mueller Bhawan, New Delhi and is interested in travelling off the beaten path.